Rocío Alvarado

About Rocío Alvarado

Award-winning creative leader with 15+ years of experience driving brand transformation through integrated campaigns, experiential activations, and social-first storytelling. I lead multidisciplinary teams to create work that resonates and drives real business impact. Known for blending strategy with Creative craft, I build environments where ambitious ideas actually get made. Drawn to reinvention, from evolving legacy brands to launching new voices. Adept at making magic out of molehills.

Experience

1. Group Creative Director

   Movement Strategy

   Jan 2025 — Present

   Clients: Amazon Fashion, Amazon Home, Amazon Beauty and Amazon• Acts as an agent of change navigating agency reorgs, restructures and new client onboarding• Drives creative excellence across major Amazon tentpole moments including Prime Day setting frameworks in high-stakes environments• Mindfully leverages Ai to support Creative work streams • Directly supervises the Creative team across the organization and work to develop them to ensure a high level of performance and creative excellence• Translates cultural insights and platform behaviors into social-first storytelling that feels timely, native, and super shareable• Responsible for bringing a fresh POV to the team, managing creative processes and scalability through often high pressure moments• Collaborates with Operations and Production partners to align on workflows, timelines, and delivery while maintaining creative agility• Use performance insights, cultural trends, and audience behavior to inform creative decisions and continuously evolve the social strategy• Fosters a creative culture that encourages experimentation, speed, and excellence while providing clear direction, feedback, and growth opportunities for the team• Serves as a trusted creative partner to senior stakeholders both internal and external providing clarity, judgment, and steady leadership• Contributed to new business efforts, including networking, vision, strategy, creative output, and agency representation• Led and secured a new business win for the agency within the first year: Amazon Music, Amazon Latin and Amazon Rotation social handles

Education

• Art Institute of California - Orange County

  Bachelor of Science, Graphic Design

  2005 — 2008

Skills

• Layout
• Typography
• Corporate Identity
• Information Architecture
• Creative Direction
• Logo Design
• Digital Strategy
• Direct Mail
• Interactive Marketing
• Graphic Design
• Creative Strategy
• Adobe Photoshop
• Art
• Dinosaurs
• Interaction Design
• Social Media Marketing
• Photoshop
• Advertising
• User Experience
• Art Direction
• Digital Marketing
• User Interface Design
• Brochures
• Adobe Creative Suite