Rocio Vilchez
Associate Director, Data Strategy @Brainlabs
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WORK HISTORY
Associate Director, Data Strategy @Brainlabs
Leading all end-to-end data measurement projects, from website implementation, reporting and dashboarding, to data modelling to enable campaign measurement and set the foundation for advanced analytics projects- Leading a team of data engineers and analysts in North America and partnering with offshore teams in India to stand up integrations between marketing data with first party data sources using Google Cloud Platform- Successfully participated in large new business pitches and cross-sell expansions for global brands
EDUCATION
University of Toronto
Statistics
Pontificia Universidad Católica del Perú
Communication and Media Studies
University of Toronto
Data Science Certificate
ABOUT ROCIO VILCHEZ
I have experience working in business analytics, research, and communications. I am very passionate about data analytics, market research and discovering insights. I’m always interested in hearing from former colleagues, managers and new people too, so feel free to connect!
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