Rocio Tambunting

Social Media Lead @Pickle

NY, US

Generated 16M+ impressions by producing 40+ pieces of paid and organic content weekly for Instagram and TikTok.Managed advertising for TikTok and Meta channels, optimizing spend and analyzing performance data to drive ~15% of weekly customer acquisition. Facilitated influencer collaborations (50+ contacts) and 40+ brand partnerships, supporting event planning and content capture for 60+ events.Creative directed 10 photoshoots, including styling, and execution, with assets utilized across the app and marketing materials.Designed over 60+ graphics for influencer assets, event comms, marketing fliers, and store signage.Oversaw retail launch, guided in-store design choices to enhance customer experience, directed operations and vendor coordination.Authored brand voice, determined ideal customer profiles, and developed visual identity.