Rochelle Revor
Global Digital Marketing Manager and Strategist @Teradata
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WORK HISTORY
Global Digital Marketing Manager and Strategist @Teradata
In partnership with Marketing & Sales: develop, execute, and measure the multi-channel & multi-touch digital experience to enable pipeline expansion, pipeline acceleration, and customer retention. This person will also serve as the digital expert for Demand Generation, Field Marketing, Partner Marketing, Customer Success, Customer Education and Sales teams in support of integrated campaigns with best practice consultation, digital strategy, results, and insights. I spend my time developing and translating customer journeys and personas into an omni-channel experience, working cross-functionally to gain buy-in, build, measure and optimize the customer’s experience. All while maintaining close partnerships with colleagues across multiple disciplines to translate business goals into customer-first digital experiences. Key Responsibilities: • Build and deliver digital experiences according to business & marketing priorities • Bring 1st party and 3rd party audience (Voice of Customer) insights to align existing and future initiatives to customer needs • Partner with the Demand Generation, Field Marketing, Partner Marketing and Sales on mapping goals to digital initiatives and planning • Work cross-functionally to translate marketing requirements into actions with clear owners and timelines • Develop and manage nurture experiences across the customer’s journey based on audience needs • Leverage omni-channel tactics inclusive of web, paid media, SEM/SEO, email, web, chat, events, etc. • Provide input to digital / campaign processes, programs and procedures to improve organizational efficiencies and time-to-market • Baseline, report on, and provide insights into program & campaign effectiveness leveraging measurement platforms such as Google Analytics, Eloqua, SFDC, Crazy Egg, 6sense, and PowerBI • Continuously drive innovation across customer digital experiences
EDUCATION
University of Virginia
Semester At Sea -- study abroad
Franklin College
Bachlor of Arts, Jounalism: Visual Communications, and Public Relations
Franklin Community High School
Honors
ABOUT ROCHELLE REVOR
E: r••••••••@gmail.com MODERN MARKETER SPECIALTIES: • ELOQUA (B2B Master…
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