Rochelle Pennington

About Rochelle Pennington

I’m a Staff Product Designer who blends authenticity, empathy, and systems thinking to design digital experiences that make a difference. Over the past 17+ years, I’ve helped organizations across tech, government, and nonprofits build human-centered products that solve real-world problems — from reimagining micro-mobility at Lime to supporting critical pandemic response efforts at U.S. Digital Response.I’m passionate about creating products that serve both people and the planet, whether that’s improving access, reducing friction, or scaling operations with sustainability in mind. Outside of work, you’ll likely find me hunting down the perfect matcha latte or building community through Refresh DC, a tech meetup I organize in Washington DC.

Experience

1. Staff Product Designer, New Rider

   Lime

   May 2024 — Present

   Designing experiences that welcome and empower new riders across the globe, making micro-mobility safer, simpler, and more accessible.

Education

• Radford University

  Bachelor of Science, Information Science & Systems

  2004 — 2008

Skills

• Design Thinking
• Aspdotnetstorefront
• Information Architecture
• Front End Development
• User-Centered Design
• Xhtml
• Adobe Creative Suite
• Front-End Development
• Web Design
• Prototyping
• Responsive Design
• Wordpress
• Css3
• Html
• Adobe Illustrator
• Human-Centered Design
• User Experience Design
• Html5
• Web Project Management
• User Research
• Design Research
• Dotnetnuke
• Mobile Design
• Jquery
• Web Analytics
• Mobile App Design
• Web Development
• SEO
• Project Management
• User Experience
• Cms
• Art Direction
• Accessibility
• User Interface Design
• Mobile Applications
• Cross-Browser Compatibility
• User Interface
• Design Process
• Product Development
• Javascript