Rochelle Dai

About Rochelle Dai

As a child of immigrants, I was my mom\'s IT support. English wasn\'t her first language, and neither was navigating digital interfaces. I saw firsthand how bad UX restricts people\'s autonomy and access to resources, like not being able to manage your own money because you can\'t get past the login flow — that shapes your financial habits for life. That\'s why I design experiences that give people agency to live their best lives.I\'m Rochelle, a Product Designer based in San Jose with 5 years of experience and a background in Cognitive Science. Most recently I was at PairAnything, a wine-tech startup, where I designed products to help shoppers feel confident buying wine they\'d never tasted before, making wine accessible to underrepresented folks. Before that, I was a founding designer and mentor at UC Davis\'s first human-centered design org, where I led projects in Health, Gaming, and Education.I love asking questions, collaborating with engineers/PMs/execs, and I\'ve gotten pretty good at figuring things out with limited resources after 5 years at a startup. When I\'m not designing, I\'m screen printing silly t-shirts as gag gifts for friends, or enjoying the outdoors fishing.

Experience

1. Product Lead

   Pairanything

   Sep 2023 — Present

   PairAnything boosts retail sales for small wineries by providing unique wine and food pairings to shoppers. Backed by Techstars- Planned, led, and executed a two-week pilot at a grocery store from concept to completion, which involved conducting customer interviews, establishing product metrics, ideating, wireframing, and designing high-fidelity prototypes for tablet and mobile. Collaborated closely with developers, the CEO, and researchers to ship, test, and measure the product, resulting in a 250% increase in wine sales.

Education

• University of California, Davis

  Bachelor's degree, Design and Applied Arts, Cognitive Science

  2018 — 2022