Rochelle T.

About Rochelle T.

I’m a marketing leader who thrives at the intersection of strategy, creativity, and collaboration. With years of experience driving multi-channel campaigns and shaping product-focused marketing strategy, I’ve built a career around turning big ideas into measurable results—without losing the human touch (or my sense of humor) along the way. For nearly eight years at Yardi, I’ve had the privilege of working for a company I truly admire—one that values innovation, supports growth, and encourages people to bring their best selves to the table. I started as a Marketing Campaign Specialist and worked my way into managing full-scale campaigns, partnering with sales, product development, design, writers, events, and leadership teams to support multiple vertical markets. Along the way, I’ve sharpened some of my favorite skills: Strategic campaign development — from brainstorming and execution to performance analysisCross-functional leadership — ensuring alignment across product, sales, services, design, and shared resourcesMessaging and content direction — creating narratives that resonate with clients and drive leadsData-driven decision-making — optimizing funnels and refining marketing strategy through analyticsProject management — leading fast-moving initiatives, launches, and eventsCreative collaboration — guiding the development of collateral, emails, and presentationsChange and deadline management — navigating constant change with clarity and composure (because someone has to do it)I’ve also been honored to receive Yardi Excellence Awards three years in a row—recognition that reflects my commitment to both results and relationships. What I love most? The people. The culture. The chance to contribute to a company that’s shaping meaningful solutions across industries. I genuinely enjoy supporting the products and teams that make Yardi such a standout place to work. What drives me: My incredibly talented teams here at Yardi not only in marketing but sales, development and client services. Our hard working and tireless clients that keep senior living focused on people which is at the heart of everything they do. Marketing that’s smart, strategic, and rooted in curiosity. Collaboration that elevates everyone involved. And work that blends accountability with creativity — ideally with a bit of fun sprinkled in.

Experience

1. Manager, Campaigns

   Yardi

   Mar 2024 — Present · US

   Yardi Excellence Award 2021; 2022; 2023

Education

• California Lutheran University

  Bachelor's, Psychology with a Minor in Business Management

• Ventura College

  Associate of Arts - AA, English Language and Literature, General