Rochelle Beard

Resourceful, solutions-oriented leader who drives community impact through strategic marketing, communications, and leadership in non-profit, and service environments through partnership and collaboration.

Role
Associate Director, Marketing and Communications at Ywca Greater Cleveland
Location
Cleveland, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Rochelle Beard

I am a passionate and resourceful marketing and communications leader with over a decade of experience driving strategic initiatives in nonprofit, government, and customer-focused environments. My mission is to foster connection and growth through innovative strategies that amplify organizational impact and enhance community well-being.Currently, as the Associate Marketing and Communications Director at YWCA Greater Cleveland, I spearhead initiatives that promote empowerment, end homelessness, and advocate against racism. I specialize in designing campaigns that not only increase awareness but also engage diverse audiences and drive actionable change.Previously, I have served in leadership roles across public and private sectors, delivering results such as a 58% increase in retail sales through strategic partnerships and raising over for nonprofit fundraising events. My expertise spans community engagement, strategic communications, project management, and team leadership, with a proven track record of executing impactful campaigns.With an MBA in Marketing from Case Western Reserve University and a certificate in Corporate Community Relations from Boston College, I thrive on creating meaningful collaborations that bridge organizational goals with community needs. Let’s connect to explore how we can build brighter futures together.I am passionate about driving organizational impact and social responsibility through marketing and community engagement. I am always eager to learn new skills, explore new opportunities, and contribute to the greater good.

Experience

  1. Associate Director, Marketing and Communications

    Ywca Greater Cleveland

    May 2024 — Present · Cleveland, OH, US

    Lead marketing initiatives increasing program awareness and advocacy reach- Develop targeted multi-platform campaigns, resulting in an increase in participant engagement- Manage strategic communications during key events, securing media coverage and expanding community partnerships- Collaborate with cross-functional teams to align messaging with organizational goals for empowerment, anti-racism, and social justice.

Education

  • Howard University

    BBA, Management

  • Howard University

    Bachelor of Business Administration - BBA, Business Administration and Management, General

  • Weatherhead School of Management at Case Western Reserve University

    MBA, Marketing

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Rochelle Beard — Associate Director, Marketing and Communications at Ywca Greater Cleveland in Cleveland, OH, US | Unifers