Rochana Sarkar

Manager - Research Operations and Vendor Management @High Beam Global (HBG)

South Delhi, DL, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2017 — Present

Manager - Research Operations and Vendor Management @High Beam Global (HBG)

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EDUCATION

2005 — 2008

Little Flower School

Commerce,Accouts,Economics,English,Mathematics

2005 — 2008

NSB School of Business, New Delhi

Post Graduate Diploma, Business Management (PGDBM); Marketing and Finance

2003 — 2005

Brihan Maharashtra College of Commerce

Master; 2008 Bachelor of Commerce, business administration

SKILLS

Data CollectionSegmentationReport WritingCompetitive IntelligenceMarket AnalysisStrategyResearchB2bQuantitative AnalyticsConsumer BehaviourBusiness InformationMarket ResearchOnline ResearchAdvertising ResearchCustomer InsightSecondary ResearchCatiData MiningQuantitative ResearchMarketing ResearchAnalysisQualitative Market ResearchCompetitive AnalysisMarket IntelligencePrimary ResearchConsumer InsightsQualitative ResearchSwot AnalysisBusiness IntelligenceFocus GroupsCompany ProfilingQuestionnaire DesignAnalytics

ABOUT ROCHANA SARKAR

Well versed in managing the execution of B2B & consumer market research data collection projects using primary research methodologies such as CATI, IDIs (In-depth interviews) & CAWI with domestic as well as international clients.• Undertaking the responsibility of handling projects.• Handling and guiding the team to achieve targets and meet up the project requirements.• Designing a plan of action for the projects and working towards the proper execution of the same.• Handling client calls and being an active part in client meetings.• Ability to effectively use Internet based databases used for company specific secondary research purposes (Hoovers, Kompass, Onesource, etc.)• Gather qualitative information related to the projects.• Quantitative and qualitative analysis of the data collected.• Mapping the data collected in the data mapping sheet.• Expertise in Market Research and evaluating industry trends and identifying market opportunities- I have had a research experience for about 2 months in the pharmaceutical industry where i worked with a Hong Kong based company\"Rigil Biotech Pvt.Ltd.\",in which i introduced a new product which was a natural sweetener \"Stevi0cal\" in the potential market- I have an exposure of the research industry,as a research analyst, where i deal with the international as well as the domestic clients in several Business to Business and Business to Customer projects- A good grasp in qualitative analysis and well as data coding- Well versed in primary as well as secondary research.

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Rochana Sarkar — Manager - Research Operations and Vendor Management at High Beam Global (HBG) in South Delhi, DL, IN | Unifers