Rocco Novellino
Director, Us Navy @U.S. Navy Reserve
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WORK HISTORY
Director, Us Navy @U.S. Navy Reserve
Phoenix, AZ, US
Continued military service as a Navy Reservist, hand-selected to return to Active Duty to lead Talent Acquisition and Recruiting for the Navy Reserve in the southwest region of the U.S.Instituted targeting marketing campaigns, dynamic partnerships, and content creation, increasing callback rates by 30%, reducing internal response time by 48 hours, improving lead generation efficiency by 20%.Directed marketing strategy, leading a cross-functional team of 35 direct reports, managing the 4th largest region in the U.S.Exceeded quota in back-to-back years, by an average of over 150%, by implementing targeted sales strategies.Spearheaded comprehensive outreach and canvassing efforts, leveraging a suite of innovative tactics to engage top talent, resulting in a significant increase in successfully recruited candidates.Clearly articulate the Navy’s value proposition, earning the trust and confidence of potential recruits, while offering personalized guidance and mentorship to help navigate their processes.
EDUCATION
W. P. Carey School of Business – Arizona State University
Master of Business Administration - MBA
United States Naval Academy
Bachelor of Science (B.S.)
SKILLS
ABOUT ROCCO NOVELLINO
Former Naval Officer, experienced people manager, and relationship builder.A passionate, customer-centric professional with business development, corporate partnerships, sales, marketing, program management, and consulting experience. Demonstrated success in both strategic and execution roles, driving positive revenue, innovation market share, and profitability results. Thrives in white space environments, leading highly complex and cross-functional projects and teams, optimizing current solutions, and developing new strategies.Holds a Bachelor of Science in Political Science from the United States Naval Academy and a Master of Business Administration (MBA) from the W.P. Carey School of Business (Arizona State University).
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