Rocco Bruzzese
Director of Sales & Monetization @Seedbox Technologies
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WORK HISTORY
Director of Sales & Monetization @Seedbox Technologies
Montreal, QC, CA
Promoted through 10 roles over 14 years at Seedbox Technologies, progressing from business development and media buying into director-level leadership overseeing revenue, growth, and monetization functions.Currently responsible for a company-wide mandate across all revenue channels, including affiliate, media buying, upsells, video distribution, and email marketing.• Lead 18+ staff across multiple teams with accountability for growth and margin performance• Drive net revenue retention and expansion across core monetization channels• Identify performance risks and optimize underperforming segments to increase yield
EDUCATION
McGill University
Executive Development Course (EDC), Business Administration and Management, General
McGill University
Advanced Management Course (AMC), Business Administration and Management, General
Scrum Alliance
CSPO certification
McGill University
Mini-MBA, Business Administration, Management and Operations
McGill Executive Institute
Essential Management Skills
Inter-Dec College
Graphic Design
McGill University
Integrated Management Thinking (IMT) , Business Administration and Management, General
SKILLS
ABOUT ROCCO BRUZZESE
Director of Paid Media & Revenue with 20+ years of experience in digital advertising and online media. Currently oversee an eight-figure annual revenue portfolio across paid media, affiliate programs, subscription products, and direct monetization channels.The chapter I\'m most proud of: inherited a 2-person paid media operation and scaled it into a structured team of 7 delivering 10x revenue growth in under 2 years.Today I lead 18+ staff across media buying, affiliate, content distribution, and creative — setting performance standards, building accountability frameworks, and driving retention and expansion across all channels.Deep expertise in paid acquisition strategy, affiliate program management, revenue planning, and building teams.
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