Rocco Pizza

About Rocco Pizza

As an executive sales leader, I’m passionate about driving strategic growth in the healthcare and life sciences sectors—whether through building high-performing commercial teams, optimizing sales structure, or guiding transformative go-to-market execution.At Zimmer Biomet, I currently serve as Corporate Sales Director – ASC, where I lead strategic sales efforts focused on empowering orthopedic surgeon groups and health systems as procedures increasingly migrate to the ambulatory surgery center setting. This role leverages my deep experience in the medical device space and aligns with my passion for delivering results through partnership, process, and performance.In parallel, as Founder of CRP Limited, LLC, I provide strategic consulting services to healthcare and medtech companies, specializing in sales leadership, compensation design, KOL engagement, and market expansion strategies. My work through CRP Limited builds on the foundation I established during my tenure at Medtronic, where I led regional sales teams through complex transformations—including acquisitions, salesforce realignment, and new technology commercialization.Throughout my career, I’ve remained focused on creating value for organizations by aligning talent, structure, and strategy—always with a bias for action and a clear eye on execution.

Experience

1. Corporate Sales Director - Asc

   Zimmer Biomet

   Jun 2025 — Present · Roswell, GA, US

   As Corporate Sales Director – ASC (Ambulatory Surgery Centers), I lead strategic growth initiatives and commercial execution for Zimmer Biomet\'s ASC business across the U.S, helping shape the future of outpatient orthopedic care.Key Responsibilities:Drive national ASC strategy, with a focus on accelerating market share across key orthopedic service linesPartner with regional sales teams, distributors, and strategic accounts to optimize ASC engagement and expand Zimmer Biomet’s presence in this high-growth segmentCollaborate cross-functionally with Marketing, Finance, GPO/IDN, and Service Line leaders to deliver tailored solutions and value-based offerings to ASC customersDeliver on revenue growth goals through analytics-driven business planning, opportunity mapping, and disciplined executionSupport education and training initiatives to elevate the ASC value proposition with surgeons, administrators, and staffChampion innovation, operational efficiency, and partnership models that meet the evolving needs of outpatient care

Education

• Samford University

  Bachelor of Science (B.S.), Exercise Science - Sports Medicine

  1996 — 2000