Rocco Ottomanelli

About Rocco Ottomanelli

I’m a strategic marketing leader in the financial services industry, with a proven track record of driving paid media performance and brand engagement across highly regulated, customer-focused businesses.I specialize in turning complex business goals into data-driven media strategies that deliver measurable results. With deep experience across channels—including search, social, programmatic, and video - I lead high-performing teams and manage agency partners to execute with precision, efficiency, and scale.A core strength of mine is navigating agency relationships and media negotiations to ensure we maximize value, quality, and accountability. I bring a collaborative but performance-driven mindset to every partnership, helping to unlock both cost efficiencies and strategic innovation.What sets my approach apart is the ability to align marketing execution with business outcomes—through clear communication, thoughtful targeting, and results-focused leadership.

Experience

1. Head of Paid Media

   Wells Fargo

   Oct 2025 — Present

   currently under

Education

• The State University of New York

  B.A., Advertising and Marketing Communications

• Fordham Gabelli School of Business

  MBA, Marketing and Finance

Skills

• Media Buying
• Digital Strategy
• Integrated Marketing
• New Media
• Advertising
• Emerging Media
• Mobile Devices
• Magazines
• Google Analytics
• Media Planning
• Strategic Planning
• New Business Development
• Outdoor Advertising
• Customer Insight
• Broadcast Television
• Online Marketing
• Consumer Insights
• Social Media
• Radio
• Digital Marketing
• Research
• Strategy
• Interactive Marketing
• Marketing
• Digital Media
• Newspapers
• Marketing Communications
• Marketing Strategy
• Online Advertising
• Sponsorship