Robyn Ryden

WORK HISTORY

EDUCATION

ABOUT ROBYN RYDEN

I have spent a decade of my professional career talking to consumers about their ideal and sometimes not so ideal clothing experiences. Regardless if the feedback is good, bad or even downright ugly, I can distill the data into key insights with actionable solutions.In my current role I execute qualitative research methodologies including ethnographic visits, fit clinics and wear tests. Although the processes are different, my goal is the same - translate the consumer voice into a richer understanding of their pain points and unmet needs through the use of ideal experience frameworks. These empathy frameworks drive product improvements as well as strategic decision making.Results from fit clinics have been used to improve base patterns, fit blocks, grading and to update sizing guides. Ethnographic interviews have been instrumental in bringing creative staff in-touch with target audience as well as generating ultimate user-experience models.Wear tests have contributed to product validations, product improvements and rolling changes.I also have experience with Community Management, from day-to-day maintenance to switching from an panel only research platform to integrating a holistic MROC approach.