Robyn Barry Cciptm
Manager, External Advisory & Policy @lululemon
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WORK HISTORY
Manager, External Advisory & Policy @lululemon
Vancouver, BC, CA
As Manager, External Advisory and Policy at lululemon, I lead strategies that embed inclusion and social impact across our brand, products, and partnerships. Ensuring guests, ambassadors, vendors, and communities experience lululemon as values-driven, culturally attuned, and socially responsible.Through close partnership across Brand and Product teams, I help shape key global campaigns and product launches that reflect our values in action, strengthening trust, expanding our reach and influence, and helping guests feel that lululemon is a brand for them. This work drives lasting brand relevance and builds relationships with lifetime guests rooted in belonging and authenticity.Key accomplishments:• Leading the Ambassador Advisory Board, a globally impactful, equity-centered program amplifying Ambassador voices in brand and product strategy.• Supporting crisis and issues management with a proactive inclusion lens to safeguard brand integrity and community trust.• Integrating IDEA principles into the go-to-market timeline, ensuring inclusive design and cultural resonance across major product launches and campaigns.
EDUCATION
Canadian Hearing Society
American Sign Language , American Sign Language (ASL)
Centennial College
Certificate in Leadership and Inclusion
University of Toronto
Human-Centered Design for Inclusive Innovation
ABOUT ROBYN BARRY CCIPTM
I believe equity work moves at the speed of relationship, and that change rooted in trust, curiosity and a little good trouble can transform not only brands, but people.Over 15 years with lululemon, I’ve built a career at the intersection of inclusion, brand, and community. Helping teams design experiences where everyone can see themselves reflected and feel a sense of belonging. From leading the Ambassador Advisory Board to embedding IDEA into global campaigns and product launches, my work has helped shape lululemon into a brand that feels personal, purposeful, and built for everyone.I bring vulnerability, humor, and curiosity to complex conversations, balancing levity with accountability and creating the conditions for people to do brave, values-aligned work. My core values (Awe. Love. Send it. Good trouble. Curiosity. Integrity. Fun.) are more than just a list, they’re the blueprint designing how I lead, connect, and create.I’m a heart centered leader who is steadfast in my commitment to inclusion, and righteous in my desire to see it continued into the future. A future that is grounded in connection, creativity, and courageous joy.
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