Robyn Kast

About Robyn Kast

I’m a digital and influencer marketing professional with a Master’s in Integrated Marketing Communication and experience executing creator partnerships, social campaigns, and brand activations.My work sits at the intersection of creator marketing, digital strategy, and experiential marketing. I enjoy coordinating campaigns from idea to execution, whether that means identifying the right creators, managing influencer relationships, developing campaign briefs, or analyzing performance to understand what resonated with audiences.In my current role at a growing marketing agency, I work cross-functionally with creative, design, and product teams to plan and execute digital marketing initiatives, including influencer collaborations, social media campaigns, and e-commerce activations. These initiatives have helped drive more than $650K in revenue through improved content performance, partnerships, and optimized customer journeys.I also have hands-on experience supporting brand events and experiential activations, including vendor coordination, booth design, logistics planning, and on-site execution at industry events.Previously, I supported social and influencer campaigns for multiple clients, coordinating creator deliverables, monitoring campaign performance, and helping brands connect with audiences through authentic content.I’m particularly excited about the evolving creator economy and enjoy working with creators, brands, and internal teams to bring campaigns and experiences to life.If you’re building campaigns that combine creators, community, and real-world brand experiences, I’d love to connect.

Experience

1. Account Manager

   Carlton Creative Co. - Marketing Agency

   Jan 2022 — Present

   First employee hired; help build the agency from the ground up alongside the founder• Serve as key point of contact for clients, providing recommendations and insights to guide campaign strategy and improve performance• Plan and execute digital marketing and influencer campaigns, coordinating creator partnerships across Instagram and TikTok• Manage and grow creator partnerships, identifying and communicating with influencers, negotiating collaborations, and ensuring long-term relationship success• Manage end-to-end execution of influencer and digital campaigns, from creator sourcing and briefing to content delivery, performance tracking, and reporting• Support brand activations and industry events, including vendor booth planning, design coordination, logistics preparation, and on-site engagement• Represent brand as vendor at Sally Beauty Summit for three years, assisting with booth planning, setup, product presentation, and attendee engagement• Develop campaign briefs, coordinate product seeding, and manage ongoing communication with creators throughout campaigns• Analyze campaign performance, engagement metrics, and conversion data to deliver actionable insights and optimize campaign performance• Lead cross-functional collaboration with design, creative, and product teams to deliver cohesive campaigns and content experiences• Drive over $650K in revenue through optimized marketing campaigns, content strategy, and customer journey improvements• Support digital marketing initiatives including social media, paid media (Google & Meta Ads), and content strategy to drive engagement and conversion• Conduct market and audience research to identify trends, emerging creators, and new partnership opportunities• Create presentations and marketing materials to communicate strategy and campaign performance to stakeholders• Manage weekly meetings with interns and review, edit and proofread communication materials

Education

• Florida State University

  Bachelor of Science, Media Communication Studies / Hospitality Entrepreneurship (Minor)

  2020

• Florida State University

  Master of Arts, Integrated Marketing Communication / Graduate Certificate in Project Management

  2020 — 2021