Robyn Gaito

About Robyn Gaito

Seasoned event marketing leader with 10+ years’ experience helping to drive sales pipeline (as well as customer engagement and retention) across industries, with expertise and relationships in B2B SaaS, fintech, and financial services. Proven record owning end-to-end event planning and on-budget execution across various event types, including national conferences like MBA Annual and Fintech Meetup, specialty conferences like NMN Digital Mortgage and LendingTree Summit, customer conferences (regional and national), intimate/targeted executive dinners, and client/prospect hospitality events. Deep expertise building repeatable event playbooks that engage and convert prospects (and grow existing customer relationships) using smart but simple tech (CRM, demand gen, AI, and other automation/analysis tools) to deliver scale execution without full-stack teams. Mastery of events ground game – exhibiting, demos, speaking opps, meeting schedules, merchandise, promos, sponsorships, guerrilla tactics, etc. – and its inextricable relationship to digital marketing strategy and funnel endgame.

Experience

1. Senior Consultant, Events, Gtm & Live Media

   The Basis Point

   Jan 2023 — Present

   Overview: Help lending, fintech, media, and trade association clients grow their businesses by creating and executing go-to-market (GTM) strategy, focusing primarily on content-forward events playbooks and bespoke live media programming. • Strategic Event Consulting: Serve as events/GTM advisor and partner for mortgage, fintech, lending clients; structure and execute annual event investments to maximize ROI, brand visibility, and high-impact speaking opportunities within budget. • Fractional Events Leadership: Direct day-to-day The Basis Point (TBP) client operations, ensuring all client deliverables and deadlines are met. Also serve as events team lead for clients who outsource field and events marketing to TBP, both running events strategies for clients, and providing management of and mentorship to client-side event specialists.• Live Event Tech Showcase Production: Orchestrate live, on-stage tech demo showcases, managing end-to-end recruitment/vetting, technical prep, onsite coordination, and full-cycle digital marketing and funnel/ROI support for fintech participants. Created and/or run every major live fintech demo program in the mortgage industry.• Relationship & Media Management: Cultivate strategic partnerships with industry leaders and trade media; manage a robust database of 400+ fintech companies for consulting business development, TBP fintech market intelligence/analysis, and live media opportunities. • Industry Events Intelligence: Maintain a comprehensive industry conference calendar to track trends, budgets, and engagement opportunities across housing, banking, and fintech sectors. Manage relationships with all key media/events companies and advise them on agendas and programming overall. • Visual Design & Content: Execute end-to-end creative for TBP and client partners, utilizing Figma and Adobe Creative Suite to produce TBP and client-branded social campaigns, conference assets, and website content for TBP and clients.

Education

• Rutgers University–New Brunswick

  Bachelors, English Language and Literature, General

  1995 — 1999