Robyn Cruz
Head of Marketing Retail DTC
- Role
- Head of Marketing at PUMA Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Robyn Cruz
Marketing professional with a passion for creating brand experiences that uplift communities. Skilled in project management, cross-functional teamwork, and creating scalable programs designed to strengthen brand loyalty and consumer engagement, I focus on delivering measurable impact. I’m motivated by opportunities to grow brands through meaningful consumer connections and well-executed experiences. Find me on instagram @robynpuma
Experience
Head of Marketing
Mar 2020 — Present · New York, NY, US
Develop and drive a comprehensive direct to consumer retail marketing strategy that drives consumer demand focused on key regional strategic initiatives • Creatively, cost effectively and with return on investment, develop channel marketing strategies which drive traffic, build the PUMA brand and drive sell-through of key products across Flagship and Outlet retail stores
Education
Arizona State University
Bachelor of Science in Design, Graphic Design
Skills
- Illustrator
- Art Direction
- Art
- Adobe Creative Suite
- Typography
- Footwear
- Graphics
- Graphic Design
- Advertising
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