Robyn Sheckler
Award-Winning Senior Communications & Brand Strategist | Consumer, Fashion, Retail, Luxury & Culture | Ex-Disney, Born This Way Foundation | PR, Brand, Creator/Talent, Partnerships, Executive Visibility, Risk Management
- Role
- Vice President, Spaces and Lifestyle at Antenna Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Robyn Sheckler
Award-winning communications leader with 12+ years building culturally relevant brand narratives, global product launches, and integrated communications strategies across consumer, luxury, entertainment, and lifestyle brands. Experience includes Disney and Disney Consumer Products, Lady Gaga’s Born This Way Foundation, DoorDash, Four Seasons, Tao Group/Moxy Hotels (via Lightstone), and Related Group.I specialize in translating culture and consumer insight into high-impact storytelling across media relations, creator and talent partnerships, executive visibility, and integrated campaigns, particularly within fashion, retail, beauty, luxury, entertainment, and consumer products.At global brands and high-growth organizations, I’ve led cross-functional teams, managed multimillion-dollar campaigns and agency ecosystems, and delivered measurable results including multi-billion social reach, sustained share-of-voice growth, and top-tier media impact.I’m most energized by building consumer brands and franchises at the intersection of product, culture, and storytelling - helping brands show up authentically in the world while partnering with key stakeholders to drive relevance, demand, and long-term equity at scale.
Experience
Vice President, Spaces and Lifestyle
Feb 2025 — Present · New York, NY, US
Education
Northeastern University
Bachelors of Arts
Texas A&M University
Marine Biology
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