Robyn Knappenberger
Associate Director, Customer Insights at Wiley
- Role
- Associate Director, Customer Insights at Wiley
- Location
- West Chester, OH, US
- LinkedIn followers
- 500 followers
About Robyn Knappenberger
Top-performing data scientist and consumer insights manager with extensive experience leading design and implementation of relevant and timely research initiatives that drive business outcomes in product development, marketing, and corporate strategy for global CPG firms and educational publishers.• Passionate about leveraging knowledge of quantitative market research, conjoint and discrete choice modeling and other analytics methodologies to promptly solve business problems; able to clearly communicate findings to a broad variety of stakeholders to drive results and achieve positive change.• Adept at defining the scope and needs for research/analytics initiatives, developing and executing project plans, and managing multiple projects simultaneously within fast-paced environments.• Accomplished in leading and training global/cross-functional teams to drive project management across short- and long-term goals to solve business challenges while facilitating new product launches, pricing changes, and other high-level corporate priorities.
Experience
Associate Director, Customer Insights
Jun 2021 — Present
Design and analyze primary market research instruments for quantitative studies across diverse research projects, including customer satisfaction measurement, tracking and benchmarking, new product and service concept testing and demand forecasting, and customer assessment of products and services.
Education
St. Olaf College
BA, Mathematics, Psychology
1990 — 1994
The University of Chicago Booth School of Business
MBA, Marketing, Statistics & Econometrics
1997 — 1999
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