Robyn Hensch

About Robyn Hensch

I’m a seasoned Events & Sponsorship Professional passionate about creating dynamic experiences that captivate audiences, drive revenue, and build lasting partnerships. What I do best: Lead end-to-end event production—from ideation and contracts to onsite execution—for Fortune 200 clients, managing a $10M+ book of business Negotiate sponsorship and vendor agreements that bring creative ROI and align with brand strategies Design immersive, revenue-driving events ranging from guests at national conferences, trade shows, and galas Career highlights: As Account Manager at The Rogers Company, slashed costs and ensured flawless execution on multi-million‑dollar campaigns—delivering dynamic design activations, vendor management, travel logistics, and on-site coordination Oversaw national anniversary celebrations at Union Histories, negotiating vendor contracts, budgets, and AV logistics to deliver seamless events across the country At EY, led 100+ strategic events annually—including the Entrepreneur of the Year Awards Gala—negotiating 20% average cost savings and securing key vendor partnerships At Playhouse Square, generated $2M in annual sponsorship revenue and executed high-profile events like the KeyBank Broadway Series launch

Experience

1. Retail Channel Marketing Manager

   Naturepedic

   Aug 2025 — Present · Chagrin Falls, OH, US

   Lead retail marketing strategy and execution across Naturepedic’s nationwide showroom network, driving brand visibility, local engagement, and in-store performance through experiential marketing, events, and partnerships.Develop and execute multi-store retail marketing initiatives aligned with brand, sales, and community goalsPlan and manage in-store events, local activations, and experiential programs to increase foot traffic and conversionCollaborate cross-functionally with sales, operations, PR, and creative teams to ensure consistent brand executionSupport store managers with marketing toolkits, calendars, and best practices to drive local successOversee partnerships with designers, influencers, community organizations, and local mediaManage budgets, vendors, and performance reporting for retail marketing programsRepresent the brand at trade shows, markets, and industry eventsFocused on creating meaningful, high-touch retail experiences that reflect Naturepedic’s commitment to organic, non-toxic living and community connection.

Education

• Bowling Green State University

  Bachelor of Arts in Telecommunications

  2000 — 2004