Rob Stanton

About Rob Stanton

Executive Creative Director translating complexity into clarity, architecting scalable creative organizations, and strengthening brands through disciplined design thinking and elevated craft.Over two decades shaping global brands across sports, technology, and consumer experience. Trusted partner to executive leadership, contributing to annual planning, roadmapping, and operational strategy while building high-performing teams and durable creative systems.Brings operational rigor to creative environments, strengthens what exists, clarifies what matters, and converts cultural storytelling into measurable business impact—Enterprise Event & Hybrid Platform LeadershipDirected creative ecosystems supporting global event portfolios reaching in-person and virtual attendees across six properties. Influenced allocation within a $2.6M creative budget while overseeing environmental assets and sq ft experiential environments. Contributed to the 2020 virtual pivot by structuring information hierarchy and visual governance that established AWS’s long-term hybrid model.Operational System Design & GovernanceInstituted governance frameworks ensuring on-brand, on-time delivery across high-volume experiential and campaign channels. Initiated and institutionalized cross-event signage and wayfinding systems to eliminate redundancy, standardize directional copy, and streamline vendor workflows—reducing review cycles from four rounds to as few as one while improving navigation clarity and production efficiency.Cultural Campaign & Commercial PerformanceConceived and led “Throwback Week,” aligning heritage storytelling with commercial performance. Generated $375K+ in retail revenue, delivered the season’s highest single-match jersey sales, and increased CSAT and NPS beyond baseline benchmarks through unified cross-platform execution.Organizational Architecture & Talent DevelopmentBuilt creative teams from the ground up at Starbucks eCommerce and Leafly, defining hiring standards, operational frameworks, and delivery systems. Cultivated consistent execution standards across internal and external creative partners while promoting emerging talent across levels and strengthening internal capability.Executive Partnership & Strategic PlanningRegular presenter to VP and C-level leadership across sports, technology, and consumer brands. Contributed to annual planning, roadmap development, and cross-functional strategy across marketing, product, and operations.

Experience

1. Director, Brand Creative and Design - Seattle Sounders Fc and Reign Fc

   Seattle Sounders Fc

   Dec 2024 — Present · Seattle, WA, US

   Built and scaled an integrated in-house creative organization serving both clubs, unifying brand strategy, campaigns, matchday, social, environmental, retail, partnership, and lifecycle marketing under a single operating model.Instituted governance frameworks to ensure on-brand, on-time delivery across high-volume matchday and campaign channels, improving execution consistency and cross-team alignment.Developed a shared Figma-based design system to unify brand standards and accelerate deployment across digital and in-stadium touchpoints.Expanded internal photography and motion capability, reducing agency dependency while strengthening creative control and cultivating consistent execution standards.

Education

• Shoreline Community College

  AAAS, Visual Communications Technologies

  2002 — 2004

• Cornish College of the Arts

  BFA, Graphic Design

  2005 — 2007

Skills

• Creative Strategy
• Logo Design
• Integrated Marketing
• User Interface
• Information Design
• Adobe Creative Suite
• Graphic Design
• Branding & Identity
• Information Architecture
• Layout
• Creative Direction
• Concept Development
• Interaction Design
• User Experience Design
• Illustration
• Experience Design
• Posters
• Typography
• Art Direction
• User Interface Design
• Advertising
• Corporate Identity
• Packaging
• User Experience
• Visual Communication