Robson Rob Kallai

About Robson Rob Kallai

Salesforce Manager and Senior Salesforce Administrator with 6+ years of hands-on Salesforce experience and 15+ years of leadership across sales, operations, and business management. Proven ability to lead Salesforce strategy, manage system governance, and translate business needs into scalable, user-focused solutions. Strong background in stakeholder management, process optimization, CRM adoption, and cross-functional collaboration. Known for balancing technical depth with business acumen to drive efficiency, revenue growth, and user satisfaction.

Experience

1. Salesforce Manager

   EFCO Forming & Shoring Solutions

   Jul 2022 — Present · Des Moines, IA, US

   Own Salesforce platform strategy, governance, and roadmap supporting Sales, Executive, and International teams across North America- Partner with executive leadership and business stakeholders to gather requirements, prioritize initiatives, and deliver scalable Salesforce solutions aligned with business goals- Lead end-to-end Salesforce administration including configuration, automation, security, release management, and system optimization- Design and maintain complex Lightning Flows, migrating legacy Workflow Rules and Process Builder automations to modern Flow architecture- Manage Salesforce ecosystem integrations including Conga, DocuSign, Outlook, Slack, SurveyMonkey, and SharePoint- Administer and support Sales Cloud, Experience Cloud, Marketing Cloud (Admin), Knowledge, eCommerce, and custom business applications- Drive user adoption through ongoing training, documentation, and best-practice sessions for sales teams, administrators, and executives- Coordinate with IT teams, external developers, and vendors to define scope, timelines, and delivery for enhancements and releases- Perform system health checks, Salesforce Optimizer reviews, and proactive maintenance to ensure platform stability and scalability.

Education

• Faculdade de Tecnologia Opet

  Bachelor of Technology - BTech, Information Technology & Management for Business

  2004 — 2006

• Colégio Estadual Prof. Máximo Asinelli

  College, High School -General

  1994 — 1997

• Trailhead by Salesforce

  Certified Administrator

• Trailhead by Salesforce

  Administrator

• Ibmec

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

  2007 — 2011

Skills

• Planejamento Estratégico
• Cardiology
• Eficácia De Vendas
• Planejamento De Mercado
• Endocrinology
• Dermatology
• Product Launch
• Pharmaceutical Sales
• Sales Effectiveness
• Regulatory Affairs
• Negociação
• Market Planning
• Urology
• Diabetes
• Strategic Planning
• Gastroenterology
• Planejamento Empresarial
• Market Access
• Negotiation
• Market Analysis
• Liderança De Equipe
• Pharmaceutical Industry
• Marketing Strategy
• Pharmacovigilance
• Business Planning