Rob Siders

About Rob Siders

From transforming a freelance business into a thriving boutique firm to enhancing user experiences through innovative documentation, my career has been a journey of strategic thinking and creative problem-solving. I began my professional path with a foundation in Journalism, which honed my attention to detail and communication skills. My role as the Founder and Owner of 52 Novels LLC was a pivotal moment, where I grew the company to 1400 clients and achieved an 800% sales increase in under three years. This experience taught me the importance of process orientation and strategic initiatives in driving success. At Blu Banyan, I transitioned from Senior Technical Writer to Executive Communications Manager, where I led internal and external communications programs and initiatives. My compassionate and team-oriented nature has always driven me to create content that resonates and engages. Currently, I am motivated by the challenge of handling enterprise communications and crisis management, ensuring clear and effective messaging. Looking ahead, I aspire to leverage my expertise in communications strategy and visual branding to lead impactful projects that foster brand awareness and customer engagement. Let\'s connect and explore how we can collaborate to create compelling narratives and drive strategic initiatives together.

Experience

1. Executive Communications Manager

   Blu Banyan

   Jan 2024 — Present

   Led strategic communication initiatives, enhancing corporate messaging and brand consistency. Developed crisis communication plans, ensuring swift and effective responses. Fostered a collaborative team environment, driving enterprise communication improvements.

Education

• Parkland College

  Associate of Arts, Liberal Arts

  1988 — 1988

• Triton College

  Liberal Arts

  1986 — 1987

• University of Illinois Urbana-Champaign

  Bachelor of Sciences, Journalism

  1988 — 1991