Rob Schmelz

About Rob Schmelz

I’m a hands-on product leader who builds and scales enterprise platforms that drive real business outcomes. My focus is on commerce, promotions, and personalization systems that directly impact revenue, customer experience, and operational efficiency. I’ve spent my career owning complex product domains across ecommerce and digital platforms, translating ambiguous business needs into clear, scalable solutions. I work closely with engineering, marketing, pricing, and operations teams to deliver capabilities that support how businesses actually run - not just how systems are designed. A core part of my experience is in promotions and offer-driven platforms. I’ve led initiatives spanning offer management (BOGO,% off,$ off), vendor-funded promotions, eligibility and prioritization logic, and personalized campaign experiences. Most recently, I supported mobile device sales platforms where promotion logic, pricing accuracy, and real-time data integration were critical to execution. I’m known for stepping into complex environments, creating structure quickly, and helping teams move forward with clarity. I’m deeply hands-on, comfortable working at the system level (APIs, data flows, integrations), and focused on delivering solutions that are both technically sound and aligned to business outcomes.Core SkillsPromotions & Pricing PlatformsOffer management | BOGO,% off,$ off | Vendor-funded promotions | Campaign promotionsEligibility and prioritization rules | Personalization and segmentation Product Strategy & Platform OwnershipRoadmap definition | Platform scalability | KPI ownership | Outcome-driven deliveryCross-functional alignment Commerce & Customer ExperienceOmnichannel retail | Ecommerce platforms | Conversion optimization | Customer journeysSelf-service strategy Technical Product ManagementAPIs and integrations | Data pipelines and ETL | System design | AEM | Scalable architecture Data, Analytics & ExperimentationA/B testing | Performance optimization | Adobe Analytics | Google Analytics | Data-informed decisions Execution & LeadershipAgile delivery | Stakeholder leadership | Dependency management | Cross-team coordinationProcess optimization

Experience

1. Digital Product Leader

   Open to opportunities

   Jul 2017 — Present

   Champions cost savings, double-digit traffic and content growth, and enterprise-level automation across B2B and B2C environments. Converts ambiguous challenges into high-impact, launch-ready products that drive user engagement and business results. Mobilizes cross-functional teams and transforms high-visibility opportunities into measurable impact, bringing 15+ years of relevant product leadership- Product Strategy & Roadmapping: Spearheaded enterprise search, chatbot, and BOPIS programs—reaching 10M+ users and generating $1M+ savings- Cross-Functional Leadership: Unified Product, Engineering, and UX teams to accelerate delivery and enhance execution across matrixed organizations- Customer & Business Impact: Advanced business goals into actionable outcomes—reducing costs, increasing revenue, and elevating customer satisfaction

Education

• Ball State University

  Bachelors, Biology

  1990 — 1994

Skills

• Web Marketing
• Project Management
• Digital Strategy
• Omniture
• Omniture Data Warehouse
• Content Management
• Strategic Planning
• SEO
• Business Analysis
• Data Analysis
• Saas
• Problem Solving
• Online Advertising
• Web Analytics
• Business Development
• Digital Marketing
• Business Process Improvement
• Omni-Channel Integrations
• Keyword Research
• Thought Leadership
• Analytics
• Leadership
• Online Marketing
• Akamai
• Sem
• Personalization
• Multi-Channel Marketing
• Requirements Gathering
• Google Analytics
• Shopping Cart Abandonement
• Endeca
• Site Search Optimization
• B2b Marketing
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Omniture Sitecatalyst
• Search Engine Marketing (Sem)
• Program Management
• A/B Testing