Rob Radosta

About Rob Radosta

I’m an entrepreneur and sales professional with a passion for helping small businesses thrive in today’s fast-changing world. After building and scaling Paradigm Shift Solar, I’ve expanded my focus into AI-powered business solutions and innovative local advertising platforms that create real results for entrepreneurs.Today, my work revolves around four key ventures: 9x12Magnets.com – Helping local businesses get on refrigerators at once with a simple, low-cost advertising method that outperforms digital ads. Clever-Biz.Ai – Teaching and equipping small businesses to harness the power of AI, automation, and smart systems to save time, scale faster, and cut through repetitive tasks. True North Kitchen & Bath – Sales professional specializing in converting outdated tubs into safe, durable, and easy-to-maintain walk-in showers. I help homeowners create safer bathrooms they’ll love for years. Paradigm Shift Solar – Founder of a boutique solar brokerage focused on white-glove service and maximizing government incentives for homeowners and businesses. My journey has been about one thing: helping people and businesses unlock opportunities they didn’t know were possible. Whether it’s through AI-powered automation, smarter advertising, or sustainable energy, I believe the future belongs to those who adapt quickly.Always open to connecting with other entrepreneurs, innovators, and small business owners who want to explore new ways to grow.

Experience

1. Business Owner

   Paradigm Shift Energy

   Sep 2022 — Present · Los Angeles, CA, US

   Paradigm Shift Solar is not just another solar company—it’s a boutique, high-touch solar brokerage with a purpose. Operating virtually across 34 states and territories, we deliver clean energy solutions with an objectivity and concierge-level service that traditional installers can’t match.What Makes Us Unique:* Independent, consultative broker model—We don’t install. Instead, we guide homeowners through customized solar & home energy storage options, while comparing multiple government tax credits and incentives to ensure you\'re getting the lowest possible price for your system.* White Glove Service. It’s personal, efficient, and flexible. Every customer has different needs and are often overwhelmed by the bureaucracy around solar & battery installations. We offer a completely done-for-you model that we\'ve used to successfully set up hundreds of SoCal home owners.Client-first mentality—We prioritize your goals, usage needs, and financial incentives—never pushing a product but instead delivering clarity and confidence.Key Accomplishments & Focus Areas:* Orchestrated seamless broker-based solar proposals across all of Southern California.* Educated homeowners on maximizing benefits from clean energy systems.* Reduced friction and friction-related costs in the solar decision-making process via streamlined, transparent consulting.

Education

• UMass Boston

  Accounting and Finance

  1986 — 1991

Skills

• Business Development
• Digital Marketing
• B2b Ecommerce
• Sales
• Restaurant Management
• Team Building
• Management
• Restaurants
• Strategy
• E-Commerce
• Wine
• Direct Sales
• Salesforce.com
• Marketing
• B2b
• Customer Relations
• Training
• New Business Development
• Contract Negotiations
• Saas
• Account Management
• Sales Management
• Market Development
• P&L
• Competitive Analysis
• International Expansion
• Selling
• Start-Ups
• Cold Calling
• Sales Process
• Cloud Computing
• Software Sales
• Sales Presentations
• Event Management
• Social Media Marketing
• Customer Relationship Management (Crm)
• Sales Operations
• Customer Retention
• Lead Generation
• Online Marketing