Rob Pettit

About Rob Pettit

Twenty+ years of digital marketing and customer experience leadership across a broad range of industries, spanning B2C and B2B. Focused on delivering meaningful value to customers and business results to clients. Proven ability to lead cross-functional teams and partner with stakeholders to achieve success. Continual focus on driving innovation that improves the experience and outcomes.Core Skills:Strategic ThinkingTeam LeadershipClient Relationship ManagementBusiness DevelopmentNegotiationsBusiness Acumen

Experience

1. Executive Director, Client Engagement

   VML

   Apr 2015 — Present

   T-Mobile, 2019—PresentAgency of record for T-Mobile’s customer communications, spanning traditional wireless, Metro by T-Mobile pre-paid and T-Mobile for Business B2B customers.< Introduced and implemented a modular design system to increase efficiency and efficacy of T-Mobile email marketing. Currently in process of being applied across the organization.< Created of a go-to-market strategy for T-Mobile for Business’s Higher Education sector. Lenovo Account Leadership 2018—2020Led the client relationship for web strategy, design and technology with the world’s largest PC manufacturer. Included both consumer and B2B web experiences.< Launched the Data Center Group website with a new strategic approach, design direction and content management system. Created a comprehensive customer journey and content strategy for B2B business decision makers.< Informed the improvement of direct-to-consumer commerce on Lenovo.com through end-user research, site data analytics and industry benchmarking. Mapped all inputs into a comprehensive customer experience journey map and identified key moments of consumer frustration and confusion, resulting in a new UX approach and design expression.Microsoft Consumer Account Leadership, 2015—2018Responsible for the web and CRM work with Microsoft’s consumer products including Windows, Surface, Xbox, HoloLens and Microsoft in Education.<Grew account revenue by more than 300% within two years through organic growth and expansion of services. Improved client Net Prompter Score from 7.2 to 9.7 within one year.<Created an optimization testing and personalization program for consumer websites that was recognized as best in class within Microsoft for its effectiveness in delivering winning results and meaningful insights.

Education

• Kent State University

  BA, Radio & Televison Production

  1982 — 1986

Skills

• Crm
• Social Media
• Digital Marketing
• Online Marketing
• Email Marketing
• Online Advertising
• Team Management
• Strategy Development
• Brand Architecture
• Retail
• Management
• Integrated Marketing
• Interactive Marketing
• Account Management
• Brand Development
• Strategy
• E-Commerce
• Marketing
• Video Production
• Fmcg
• Marketing Strategy
• Digital Strategy
• Customer Insight
• Advertising
• Marketing Communications
• New Business Development