Rob Beck

About Rob Beck

Marketing and communications professional with brand and agency experience across industries, including WebMD Cartoon Network, 20th Century Fox, Warner Bros, Nature’s Own, Moe’s Southwest Grill, and Wonder Bread. Adept at managing priorities across multiple brands and devising and executing effective strategies in 360-degree campaigns and on focused platforms.Key player on the team responsible for redeveloping WebMD’s social media presence from 3-4 posts per day to a major traffic-driving and consumer-engaging initiative across multiple platforms, making it consistently the top health information brand by engagement on Facebook. Engaged the brand in trend monitoring and utilizing trending stories to capture audience share.Responsible for growing Cartoon Network’s social media audience from one Facebook page with 350k likes to a footprint encompassing over 20 outlets across multiple social platforms with over 160 million total likes and followers and recognized as one of the top 10 media brands in social at the time of my departure. Developed and evolved the network’s social media strategy from the ground up and was responsible for the social media launches and subsequent growth of hit shows Adventure Time, Stephen Universe, and all other Cartoon Network show launches between 2010 and 2015. Possesses experience in traditional digital integration, project execution, copywriting, partnership management, strategic planning, process development, and team leadership.

Experience

1. Managing Editor

   WebMD

   Sep 2022 — Present · Atlanta, GA, US

   Day-to-day leadership of WebMD\'s five-person social media teamDevelop and oversee implementation of WebMD\'s organic social media strategy,including accounts on Facebook, Twitter/X, Instagram, TikTok, for a volume of over 60 posts per dayManage team of 16 branded Facebook Group community leadersMonitor and report trending health stories and coordinate site coverage and pitches for new contentPrimary liaison for social team with internal and external teams, coordinating social strategy for utilization of contentOversee regular social performance readouts

Education

• Emory University

  BA, Creative Writing

  2001 — 2005

Skills

• Online Advertising
• Digital Strategy
• Integrated Marketing
• New Media
• Digital Marketing
• Os X
• Editorial
• Mac Os X
• Editing
• Audacity
• Marketing
• Copy Editing
• Content Strategy
• Entertainment
• Event Planning
• Advertising
• Online Marketing
• Social Networking
• Social Media Measurement
• Social Media Marketing
• Blogging
• Public Relations
• Facebook
• Social Media
• Press Releases
• Digital Media
• Microsoft Office
• Publications
• Copywriting
• Web Design