Rob Palowitz

About Rob Palowitz

I have more than 30 years of experience in marketing, advertising, design, broadcast media and digital development. I’ve been part of mergers and acquisitions on both the buyer and seller sides. I have over 25 years of running a business and starting other smaller businesses as a managing partner. I\'ve spent 8 plus years working for two of the largest direct mail marketing companies in their respective industries in numerous roles. I started PALO Creative from my home on November 1st, and immediately had success through hard work, creative spirit and establishing long lasting relationships.I’ve had my own live talk radio show on 570WKBN AM and a TV show on FOX Network affiliate. In 2011, I had the only Shale and Energy Show on live radio in NE Ohio corridor educating listeners. I’ve presented at local and national trade shows about creative design, and multi-channel marketing. I\'ve contributed to a national magazine called, “The Multi-Channel Merchant”. I have lectured at seminars for The Regional Chamber focusing on marketing and branding. At a live event, I gave on the spot critiques of a company’s brand in front of an audience. I\'ve presented in workshops and taught techniques for social media marketing, SEM/SEO, web development and overall marketing on a shoestring budget for small businesses and non-profits. I support numerous local businesses using them as vendors and suppliers. I support numerous non-profits with pro bono work and discounts to help them get the message out and make a difference.I am very involved with investments and business opportunities that arise from partnering with other entrepreneurial individuals. Along with PALO Creative, I have had ownership in a aerial (drone) imaging company UpUp Aerial Imaging, LLC, media company called, Outdoor Icon, LLC, an investment company MIG, LLC, a glove business Nitro Products, LLC, a holding company Palo Group, LLC and a limousine company Best Limousine, LLC.

Experience

1. President CEO CMO Founder Partner

   Palo Creative

   Nov 1999 — Present

   Responsible for the start-up and growth of PALO from being a home based design agency to now a full service flourishing advertising and digital media agency employing over 15 team members. I oversee and partake in providing focus on marketing pitches, ad campaigns, brainstorming sessions, web marketing, social media strategy, video/broadcast, SEO/SEM deployment, business development, client services, proposals and overseeing operations of this once home based business we now have been growing market share in our area and beyond.* Been involved with complex Mergers and Acquisitions on both the buyer and seller side of the business deal making* Built a network of strategic revenue generating partners* Utilize technology and identify market opportunities with mobile app development* Brand development, web site development, package design, catalog design and marketing strategies* Strategic Consulting for advertising, marketing, public relations, web marketing, social media marketing and high end design* Generation of relationships to bring in new development projects for B2B and B2C type businesses* Managing budgets, vendor and supply chain pricing structure, project engineering, monthly reoccurring revenue and overall growth of PALO

Education

• Ohio Wesleyan University

  BA, Computer Graphics/management

  1988 — 1992

• Ursuline High School

  Diploma, Design and Applied Arts for College Prep

  1984 — 1988

Skills

• Indesign
• Creative Development
• Photography
• Brand Development
• Entrepreneurship
• Corporate Branding
• Start-Ups
• Creative Direction
• Lead Generation
• Advertising
• Website Development
• Marketing Communications
• Direct Mail
• Social Media Marketing
• Graphic Design
• Strategic Planning
• Email Marketing
• Public Relations
• Social Media
• Management
• Product Marketing
• Brand Consulting
• Marketing
• Copywriting
• Sales
• Web Design
• Online Advertising
• Integrated Marketing
• Online Marketing
• Marketing Strategy
• Strategy
• E-Commerce
• Trade Shows
• SEO
• Sem
• Event Planning
• Business-to-Business (B2b)
• Direct Mail Programs
• Adobe Creative Suite
• Customer Service