Rob Mora

About Rob Mora

I’m a multi-state brand and marketing executive building culture-driven consumer brands in one of the most competitive industries in the country. With 15+ years across cannabis, lifestyle, and high-growth CPG, I lead strategy, creative, and execution across eight states — turning brand into demand and moments into measurable growth.I don’t separate brand from business. I build integrated platforms that connect product innovation, retail velocity, experiential marketing, digital performance, and cultural partnerships. From national artist collaborations and large-scale activations to multi-SKU product launches and retail sell-through campaigns, my work is designed to move both perception and revenue.As National Marketing Director for a multi-brand portfolio, I oversee cross-functional teams spanning digital, social, field, trade, creative, and operations. My focus: build systems that scale, create cultural relevance that lasts, and drive disciplined execution that delivers measurable results. I believe brand is the multiplier — but only if it performs.

Experience

1. National Director of Marketing

   Timeless

   Jul 2025 — Present

   Lead national brand and go-to-market strategy across 8 regulated markets (AZ, CA, IL, MO, NJ, NY, OH, OK).Oversee cross-functional marketing team spanning digital, social, creative, field, trade, and operations.Launched multi-format product lines (vape hardware, infused pre-rolls, rosin SKUs), driving expanded distribution and retail velocity growth.Developed large-scale experiential activations and cultural collaborations integrating retail, influencer, and digital ecosystems.Built integrated campaign frameworks aligning product innovation, retail support, CRM, and paid media to drive demand beyond baseline.

Education

• University of Hawaii at Manoa

  Bachelor of Arts - BA