Rob McGee

About Rob McGee

Experienced social media manager with 10 years of community management, 360° strategy…

Experience

1. Senior Manager, Multiplatform Marketing and Analytics

   PBS

   Oct 2021 — Present · Arlington, VA, US

   I am the go-to expert in marketing analytics for the multi-platform marketing team — analyzing, interpreting, and presenting data from Google Analytics (our source of truth), social ads, organic social platforms, and more to tell stories about program and campaign performance. I use raw data, UTM parameters, and BI tools like Looker Studio and Sprout Social, in conjunction with my cross-departmental colleagues and partner agencies, to benchmark our campaigns against organizational goals and surface that information to key stakeholders to help drive strategy. I am always looking to the data to tell a more complete story of what\'s happening with our viewers on our owned properties, e.g, quantifying the value of social through multi-touch attribution, identifying the top performing channels driving.org video streams via Google Analytics, or shifting strategies to utilize paid social platforms based on user demos and on-site behaviors.Other cool stuff I get to do includes running internal self-serve paid social campaigns, and working with product and business intelligence on the evaluation and onboarding of MarTech tools to help elevate the organization\'s marketing and data analysis capabilities.

Education

• Southern Illinois University, Carbondale

  Bachelor of Science, Marketing

  2008 — 2010

• John A. Logan College

  Associate of Arts, Arts

  2002 — 2004

Skills

• Event Planning
• Spss
• Advertising
• Marketing
• Integrated Marketing
• Social Media Marketing
• Digital Strategy
• Marketing Strategy
• Google Analytics
• Marketing Communications
• Facebook
• Blogging
• Market Planning
• Email Marketing
• Social Networking
• Social Media
• Digital Marketing
• Microsoft Office
• Analytics
• Digital Media