Robert Matthews

About Robert Matthews

Robert builds iconic billion-dollar brands, shapes culture and ignites fan passion at scale.Specializing in brand, business model and category transformation with a focus on entertainment and technology, Robert creates new markets, expands audiences, grows diverse brand and product ecosystems and develops high performing teams. Robert has built some of the world’s most beloved and enduring brands including Xbox, Nintendo, Minecraft, Pokemon, Mario, Zelda, Halo, Forza, Kinect, Microsoft Surface, Nintendo Wii, Nintendo DS, Game Boy Advance - and nearly 400 others that have captivated audiences and redefined industries.A storyteller at heart, Robert inspires global teams to unlock their boldest creativity and deliver world-class ingenuity. As a result, he and his teams are among the most decorated marketers in the world with 50+ Cannes Lions awarded for their work (including multiple Grand Prix), more than top creative and marketing awards (including the One Show Penta Pencil 2020) and some of industry’s highest global distinctions - including Advertiser of the Year, Marketer of the Year, and the coveted Cannes Creative Marketer of the Year (2020). A sought-after advisor, speaker and executive coach, Robert helps global brands, teams and leaders unlock their highest potential.

Experience

1. Board Member and Advisor

   BDA, LLC

   Jul 2021 — Present

   Board Member and strategic advisor to the CEO and executive leadership team. BDA is a global leader in amplifying fan passion through branded products and merchandise. From sports leagues and teams to worldwide corporations, BDA helps brands harness the power of their fan bases.

Education

• WSU - Edward R. Murrow College of Communication

  Bachelor of Arts - BA, Advertising

Skills

• Leadership
• Marketing Communications
• Market Research
• Brand Management
• Cross-Functional Team Leadership
• Integrated Marketing
• Marketing Strategy
• Market Planning
• Direct Marketing
• Marketing
• Social Media Marketing
• Multi-Channel Marketing
• Marketing Management
• Product Launch
• Brand Development
• Segmentation
• Management
• Advertising
• Product Marketing
• Crm
• Strategy
• E-Commerce
• Strategic Planning
• Digital Marketing
• Relationship Marketing
• Product Management
• Go-to-Market Strategy
• Sales
• Digital Strategy
• Marketing Research
• Online Marketing
• Strategic Partnerships
• Online Advertising
• Digital Media
• Mobile Marketing
• Social Media
• Competitive Analysis
• Creative Direction
• Public Relations