Rob Mapley
Account Director | Marketing Manager | Brand Manager | Client Services Director
- Role
- Account Director at Push 22
- Location
- Royal Oak, MI, US
- LinkedIn followers
- 500 followers
About Rob Mapley
My experience is tested and proven. Diversified global leadership roles in advertising, marketing, and logistics within automotive brand marketing (Agency, OEM, Captive, & Dealer), ecommerce marketing, and retail marketing organizations enable me to quickly and efficiently develop and implement strategic marketing programs and sales initiatives that deliver proven results. I created and moderate the \'Metro Detroit Marketing\' LinkedIn group: I write industry blogs: https://robmapley.weebly.com/blog Specialties: Automotive Brand Marketing (Field, Captive Finance, and OEM), eCommerce Marketing and Merchandising, Retail Marketing and Merchandising (Store and Corporate HQ), Corporate Marketing (Brands/Products, Online/Offline), Corporate Communications and Media Channels, Vendor Communication and Negotiations, Agency Management and Direction, Business Strategy, New Business Development, Project Direction and Management, Customer Service (Internal and External), Volume Planning and Supply Chain Logistics.
Experience
Account Director
Jan 2022 — Present · Bingham Farms, MI, US
Customer focused and profitable strategic planning and development, budget estimates, implementation and reporting for all campaigns, initiatives, productions, and events.• Managing and overseeing the agency relationship and all communications with multiple clients, including Lordstown Motors, CrossCountry Mortgage, MOOG, Fel-Pro, Wagner, Champion and Garage Guru’s.• Planning and developing budget recommendations and requirements necessary to provide quality, efficient and brand-focused creative to all my clients.• Responsible for managing and coordinating all client activities, and working with the corresponding creative, strategy, and production teams to provide the client with long-term, strategic value and customer service.• Developing and negotiating client MSA’s and SOW’s, as well as any addendums.
Education
Oakland University
BS
Oakland Community College
Associates
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