Rob MacNeil

Media Strategist @CAA Club Group

Toronto, ON, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Apr 2024 — Present

Media Strategist @CAA Club Group

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Toronto, ON, CA

Striving to ensure CCG is making the best, and most effective, media decisions while providing support through project collaboration and education.

EDUCATION

1999 — 2001

University of Windsor

1995 — 1999

Queen's University

BAH

SKILLS

PhotoshopEditorialContent StrategySocial MediaSports MarketingSocial Media MarketingIntegrated MarketingNew MediaSports ManagementDigital MarketingTeam LeadershipWeb ContentTelevisionProducingVideoAdobe Creative SuiteStorytellingOnline MarketingContent DevelopmentBroadcast JournalismContent ManagementDigital StrategyPublic RelationsMedia RelationsEditingPress ReleasesDigital MediaDigital VideoStrategic PlanningAdvertisingSponsorship RelationsBloggingManagementSEOMarketing CommunicationsSponsorshipCreative WritingMarketingCopy EditingProject Management

ABOUT ROB MACNEIL

In my 20-plus years working in the digital marketing and media space, I have realized the biggest factor that impacts campaign success is transparency. Be honest and open on what is needed to provide the foundation of a successful strategy. Figure out what is the best idea independent of budget and live dates. Then add those factors in to see what is possible within the required timeframes. Then your client is provided the opportunity to see the true impact of a limited budget or timeframe. Nothing wrong with having restrictions. What is wrong is not being fully transparent as to the impact of those restrictions.

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