Rob W.

About Rob W.

Dynamic communications strategist and storyteller with a proven track record of crafting engaging narratives, driving audience engagement, and managing high-impact projects. With over a decade of experience in fast-paced, high-pressure environments, I specialize in translating complex, nuanced ideas, especially in tech and innovation,into clear, compelling content with a human touch that resonates with diverse audiences.Journalism | Digital Media | Creative Content Creation | Strategic Planning | Adobe Creative Cloud | Social Media Management | Community Relations | Videography & Editing | Research & Fact Finding | Storyline Development | Public Speaking | Conversational Mandarin Chinese EXPERTISECorporate & Digital Storytelling – Crafting compelling narratives across platformsMedia Relations & Public Speaking – Engaging audiences and shaping key messagesContent Strategy & Development – Driving high-impact content across digital & traditional mediaProject & Crisis Communications – Managing messaging in high-stakes environmentsCross-Functional Collaboration – Partnering with stakeholders to align communication goals

Experience

1. Digital Storyteller Journalist

   Charter Communications

   May 2016 — Present · Raleigh-Durham, NC, US

   Shape editorial and content strategy for 24-hour news operation by identifying compelling stories, refining story pitches and crafting engaging narratives that surpass engagement goals and enhance audience retention under tight deadlinesGuide cross-functional teams of reporters, writers, and the production team to draft, copyedit scripts and strategize written and video content, driving a 10% YoY increase in engagement across broadcast and digital platforms Built new TikTok account from scratch, growing to followers within 2 years by leveraging SEO, analytics, and trend-driven content strategies.Created and launched “Your Tech,” a biweekly segment airing during peak viewership, translating complex technology topics into engaging, accessible stories that resonate with broad audienceOversee live coverage of 450+ broadcasts annually, demonstrating strong leadership in crisis and reactive communications, earning first place in Radio Television Digital News Association of the Carolinas awards competitionServe as a public-facing brand ambassador for Spectrum News, representing the company at community events, industry conferences, and public forums to reinforce corporate messaging and values.

Education

• Syracuse University

  Bachelor of Science - BS, Broadcast Journalism