Rob Linden

Managing Director - North America @Samplesource

CA

SampleSource.com - revolutionary digital product sampling platform for CPGs across North America (used by over products/brands from Mars, Nestle, Pfizer, Smucker, J&J, SCJ, Kellogg, Kraft, GSK, Quaker, PepsiCo, KAO, Clorox, Hershey, Colgate, Unilever, TATA, Garnier/L\'Oreal, BDF/Nivea, and more).Marketers know that sampling is a top driver of purchase, but most of today\'s sampling vehicles are lacking with poor targeting, low reach, expensive overhead, complicated execution, lack of metrics, and lots of waste.SampleSource.com fixes it. SampleSource provides a revolutionary digital sampling program that helps clients achieve dramatically higher conversion rates, at a fraction of the cost and time. The unique SampleSource platform provides- A North American pool of millions of validated and engaged shoppers (and growing)- Real-time targeting profiles and segmentation to ensure your samples are only offered to high potential consumers (category users, competitive users, lifestyle interests, and more)- Multibrand and Custom dedicated programs - Request-based mechanism for far less waste and true consumer engagement - Cost-shared pricing - Social media integration to broaden reach among like-minded consumers - The best front and back-end security protocols to eliminate cheaters - Ratings and reviews collection and amplification (huge response rate) with integration in to BaazarVoice- Real-time analytic dashboards - Even quantitative Conversion/Purchase Intent tracking And executing a SampleSource program couldn\'t be easier - packages include all elements for turnkey execution, including Web design, packaging, co-packing, and delivery direct-to-home. The result? Marketers gain the highest conversion, valuable insights, data, cost and time savings, and forward-paying ROI.

York University

Spz Hons, Mass Communications

Seneca College of Applied Arts and Technology

Creative Advertising