Rob Fuller

Director, Integrated Planning & Franchise Management @The Walt Disney Company

Los Angeles, CA, US
MOBILE NUMBERS
+17•••••••07

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WORK HISTORY

Apr 2022 — Present

Director, Integrated Planning & Franchise Management @The Walt Disney Company

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Burbank, CA, US

Financial Risk & Opportunity Assessment): Drive cross-line-of-business go-to-market strategies, optimizing the commercialization of Studio franchises and intellectual property.(Long-term Franchise Roadmaps): Sustain strategies for priority franchises generating over $1B annually, including Frozen, Avengers, Toy Story, Star Wars, and Avatar.(Human Capital Optimization): Implement planning frameworks to guide all lines of business in prioritizing resources and investments effectively.(Global Content Engagement): Lead a team responsible for implementing cross-company engagement models to support the full Studio slate—spanning Marvel, Pixar, Lucasfilm, Disney Animation, 20th Century Studios, and Disney Live Action—driving alignment for financial and operational commitments.(Stakeholder Integration): Collaborate with filmmakers, talent, and divisional leadership to ensure alignment and execution of go-to-market strategies.

EDUCATION

N/A

University of Minnesota-Twin Cities

Bachelor of Arts (BA)

N/A

University of Southern California - Marshall School of Business

Graduate Certificate in Strategy and Management Consulting

N/A

University of Southern California - Marshall School of Business

Master of Business Administration - MBA

N/A

Monterey Institute of International Studies

Certificate

SKILLS

ChineseMarketing StrategyMusic TheoryMusic PerformanceSocial MediaSports MarketingMusicSportsSEOChinese CultureMusic ProductionCreative DirectionDigital MarketingAdvertisingMedia RelationsSports CoachingProject ManagementSocial NetworkingSocial Media MarketingSports NutritionIntegrated MarketingMusic IndustryLeadershipMarketing ResearchAthleticsFacebookMarketingClient LiaisonAthletic TrainingMusic PublishingAthletic PerformancePress ReleasesDigital Media

ABOUT ROB FULLER

I turn complexity into opportunity – spotting gaps, designing solutions, and building frameworks that drive long-term growth. With 15+ years in strategy and operations, I’ve built my career through problem-solving, influence, and execution by bringing teams together, optimizing resources, and scaling initiatives to unlock the full potential of global IPs in complex ecosystems. I thrive at the intersection of strategy, storytelling, and operations, ensuring that great ideas don’t just exist - they’re built, scaled, and sustained.

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