Robley Carolina
- Role
- Senior Director, Data Science and Measurement at NBCUniversal
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Director, Data Science and Measurement
Jan 2022 — Present
Lead a portfolio optimization initiative that spans NBCUniversal streaming and television to max viewing for each title. Design a predictive modeling approach to expose what makes for an ideal content library, and help inform where each title should live • Explore metadata available for each title across streaming and television. Identify what elements of metadata relate the most to content performance, and uncover emerging content trends to help identify new stories creators could explore • Inspire a team of data scientists who mine big data to unearth what streaming titles are most essential to viewers. Craft novel metrics to identify titles that have a small but devoted audience to help inform decisions by the C-suite.
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