Rob Lazar
Director, Broadcast and Content @Dentsu Creative
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WORK HISTORY
Director, Broadcast and Content @Dentsu Creative
Toronto, ON, CA
Head of production, leading a fully integrated studio supporting Dentsu Canada’s creative agencies. Deliver high-quality executions for brands including Lexus, Netflix, Taco Bell, Subway, Manulife, RBC, Honda, AstraZeneca and more. Collaborate with senior business leads to define overall brand production needs and executional requirements, and ensure delivery of creative vision on each ask. Own department budgets, workflows and processes.
EDUCATION
York University
BFA, Film and Video Production
Ryerson University
MA, Media Production
SKILLS
ABOUT ROB LAZAR
I’m an award-winning creative who lives and breathes storytelling. My mix of in-house and agency experience coupled with my integrated background in copywriting and production enables me to work within any budget to produce strong content that connects with audiences through print, animation, social, radio, and video on the big and small screens. I’m a goal and solutions oriented leader, clear and decisive communicator, and strong problem-solver with a great eye for detail and a proven track record for producing powerful, entertaining, and innovative experiences that help to evolve brand narratives.
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