Rob Layer

About Rob Layer

As an Account Director at InGoodTaste, I lead the client relationship and deliver value-added marketing communications solutions for senior clients, including Zwift and Canyon Bicycles. I have over 15 years of experience in building brands and creating authentic stories within the retail, consumer goods, and lifestyle categories.I develop both short-term and long-term plans that translate client business needs into effective programs across paid, earned, or owned media channels. I also guide and support my team members in coordinating and implementing campaigns and media outreach, securing 1-2 stories a month per client, with emphasis on larger profile pieces. I encourage innovation and foster a learning-based culture within the department and the organization.

Experience

1. Marketing Director

   Gregory Mountain Products

   Jan 2025 — Present · Salt Lake City, UT, US

   The Director of Marketing is accountable for bringing our brands stories to the consumer. This leader develops brand communication plans, synthesizing product priorities, channel plans and brand strategy into calendars and campaigns that align cross functional teams and deliver brand desirability & sales growth. They create game changing content & experiences across key touch points. This role is responsible for driving Marketing Comm Strategy, Earned Media, Paid Media, Influencer/Creator, and Owned Social Strategy. This role ensures our cohesive brand narrative is told consistently across everything we do, including oversight of global marketing activities to ensure regional and local market adaptations are consistent with Gregory’s global brand strategy.

Education

• University of Utah

  BS, Commercial Recreation

  2003 — 2005

• Ohio University

  BS

  2001 — 2003

Skills

• Marketing
• Product Management
• Sponsorship
• Customer Service
• Trade Shows
• Account Management
• Microsoft Office
• Sales
• Online Advertising
• Event Planning
• Forecasting
• Competitive Analysis
• Sales Management
• Footwear
• Retail Marketing
• Social Media
• Sports Marketing
• Market Research
• Apparel
• Strategic Partnerships
• E-Commerce
• Advertising
• New Business Development
• Product Development
• Snowboarding
• Sporting Goods
• Six Sigma
• Product Launch
• Event Management
• Brand Development
• Public Relations
• Social Media Marketing
• Marketing Communications
• Marketing Management
• Email Marketing
• Action Sports
• Fashion
• Retail
• Budgets
• Brand Management