Rob Frost

WORK HISTORY

EDUCATION

SKILLS

ABOUT ROB FROST

As a commercially focused Head of Data with deep experience across sectors—tech, financial services, charity, gaming, utilities and retail—I bring 15+ years of delivering scalable data strategies, operational excellence, and business growth. I thrive at the convergence of data, AI, analytics, product, and business vision—turning insight into impact, and complexity into clarity.Across agency and in-house roles, I’ve built high-performing data teams, designed enterprise-grade platforms, led award-winning initiatives, and guided executives through data transformations with clarity and confidence.Some highlights: Innovation: Launched data propositions at GBG that opened new markets and designed automated SCV platform deployable within 24hrs Global Transformation: Rolled out high-growth data products across the US and EU Data Cultural Transformation: Delivered £1M in cost savings through a data maturity framework and productivity overhaul🧱 Builder and Fixer: Built teams, departments, SCVs, CDPs, and frameworks from the ground up, turning data as an asset unlocking revenue and improving customer engagement Enterprise Leadership: Successfully migrated CRM data for 17M+ users, improving retention through analytics. Thought Leadership: Contributor to Humanity First AI and author of widely read articles including “Data is the New Water” and “The Crucial Role of Data Quality within AI.”Whether leading teams, advising C-suite leaders, or designing data-driven platforms, I’m driven by curiosity, clarity, and value creation. I believe data is a human as well as a technical asset—and I’m passionate about developing environments where teams and insight can thrive.