Rob Jelinski

About Rob Jelinski

Senior Visual Designer, Brand Designer, & Art Director with 15+ years of experience across consumer packaged goods, corporate, wellness, luxury, nonprofit, and technology sectors. Expert in brand identity, packaging design, visual systems, creative direction, and multi-channel marketing assets. Skilled in leading or working with cross-functional teams, developing strategy, mentoring junior staff, and delivering award-winning design solutions for global and high-profile clients. Proficient in Adobe Creative Suite, Figma, typography, layout design, and production workflows.CORE SKILLS• Visual Identity Systems: brand and visual design, brand guidelines, hierarchy, typography, iconography• Strategic Design: digital to print, across touchpoints including packaging and experiential• Art Direction: brainstorming, ideation, and design direction• Leadership: briefings, workflows, and collaboration• Client Relations: pitch and presentation meetings• Quality-Focus: clients, company, and talent• Diverse Experience: prepress/ printing, strategy, and agency• Software: Adobe Creative Suite, Figma, and Task/ Project Management systemsACCOMPLISHMENTS• Led brand refresh projects for clients in food/bev, luxury, real estate, and corporate sectors, improving brand cohesion by 40% across touchpoints.• Produced 30+ brand identity systems, 20+ packaging designs, and multi-platform campaign assets.• Worked with outside B2B, B2C, DTC Creative, MarCom, Production, and Cross-Functional teams (remote and in-person) to create design, strategy, assets, collateral, digital products, and OOH ads for clientele• Created and oversaw brand and CPG packaging designs, concept to market, as seen in WSJ, NYT, and Fox• Collaborated closely with clients from design, brand, marketing, product, and executive leadership teams to deliver strategic, goal-aligned, and visually pleasing creative services for multi-platform campaign assets, packaging, print, digital, and brand designsContact me at R•••@InfiniteDesignAgency.com with opportunities in Visual Design, Brand Design, or Art Direction.

Experience

1. Senior Brand Designer

   Sound Press - Digital Growth Agency

   May 2021 — Present

   Collaborated directly with CEO and Senior Account Managers on high-ticket accounts to ensure excellence of designs for rebrands and key collateral spanning print and digital • Worked with project managers to design branding, assets, advertising images, and style guides for clients• Created collateral and templates (concept to release) for major automotive brands (Domestic, Foreign, Luxury)

Education

• Gibbs College Montclair

  Associate of Arts and Sciences - AAS, Visual Communications, Graphic Design

  2001 — 2003

Skills

• Stationery
• Business Coaching
• Illustration
• Branding & Identity
• Advertising
• Logo Design
• Social Media Marketing
• Entrepreneurship
• Public Speaking
• Art Direction
• Creative Direction
• Graphic Design
• Typography
• Posters
• Brochures
• Indesign
• Corporate Identity
• Illustrator
• Packaging
• Photoshop
• Email Marketing
• Concept Development
• Business Cards
• Marketing Communications
• Mac
• Marketing
• Image Manipulation
• Corporate Branding
• Social Media
• Digital Illustration
• Adobe Creative Suite
• Photography
• Microsoft Office
• Wordpress
• Video Editing
• Catalogs
• Art
• SEO
• Copywriting
• Graphics