Robin Y. Bayless
Vice President of Marketing for AtWork Group
- Role
- Vice President of Marketing at AtWork Group
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Robin Y. Bayless
Experienced marketing leader with extensive achievements and results. Proven track record of success in creative problem solving, planning and execution. Outstanding and sustained record of improving profits, increasing sales, developing new products and extending brand awareness. Excellent leadership and interpersonal skills. Specialties: Brand Positioning Product DevelopmentFranchisee RelationshipsPromotional Development and ExecutionTraditional/Non-traditional media Agency Management Public Relations and CommunicationsMedia PlanningMeeting & Event PlanningLocal Store MarketingPackagingMerchandisingPartnership MarketingFranchise MarketingConsumer Goods and Services
Experience
Vice President of Marketing
Feb 2023 — Present
AtWork Group is an award-winning staffing and recruiting franchise with more than 100 locations across the U.S. We connect people with jobs and jobs with people.Lead all national and local marketing and PR programs including a new website and fully revamped branding initiative. Launched the brand\'s first Marketing Fund and added new services and programs to increase brand awareness and execution both nationally and in our local markets.
Education
University of Tennessee, Knoxville
Bachelor of Science in Communications
1984 — 1988
Pellissippi State Community College
Digital Marketing Certificate
Skills
- Brand Development
- Promotions
- Sales
- Business Development
- Public Relations
- Media Relations
- Strategy
- Franchising
- Budgeting
- Managing Agency Relationships
- Strategic Brand Positioning
- Leadership
- Event Management
- Budgets
- Business Planning
- Promotional Development and Execution
- Market Planning
- Advertising
- Partnership Marketing
- Integrated Marketing
- Retail
- Management
- Creative Direction
- Event Planning
- Product Development
- Marketing
- Local Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Training
- New Business Development
- Trade Shows
- Merchandising
- Brand Awareness
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