Robin Oconnell
- Role
- Principal at Lakeside Partnerships
- Location
- Newburyport, MA, US
- LinkedIn followers
- 500 followers
Experience
Principal
Aug 2017 — Present
With 20 years of Internet and affiliate marketing experience, I am able to guide advertisers to develop successful marketing campaigns, build solid relationships and drive profitable revenue. Offering clients long-term campaign management services, strategic guidance for a fresh perspective or a short-term campaign review to identify opportunity areas for growth. Recent Successes- Increased partner revenue contribution 250% for current client in the gifting vertical over 2 year partnership - Developed and built strong partnerships with affiliate partners to diversify marketing portfolio mix - Improved client presentation effectiveness through Powerpoint training and consultation - Successfully negotiated new marketing placements to drive incremental revenue, new customers and increase brand awareness
Skills
- SEO
- Online Lead Generation
- Online Advertising
- Google Analytics
- Marketing Strategy
- Digital Media
- Social Media Marketing
- Online Marketing
- Mobile Marketing
- Digital Strategy
- Conversion Optimization
- Sem
- Ppc
- Digital Marketing
- Mobile Advertising
- E-Commerce
- Customer Acquisition
- Interactive Marketing
- Web Analytics
- Analytics
- Web Marketing
- Email Marketing
- Strategic Partnerships
- Google Adwords
- Affiliate Marketing
- Direct Marketing
- Advertising
- Lead Generation
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