Robin Waché

About Robin Waché

Optimist. An agile, collaborative, commercial leader in both large pharma and smaller biotech marketing with integrated digital strategy experience in HCP and HCC product launches, as well as OTC & DTC launches. Proven success in translating brand and business objectives into effective strategy and marketing campaigns. Expertise in leading cross-functional teams through brand planning, forecasting, identifying strategic imperatives & critical success factors, creating and implementing targeted marketing strategies, to improve sales trajectories, and organizational & business development. Demonstrated leadership in building trusted partnerships with leaders and key stakeholders ensuring deliverables meet and exceed expected timeframes within budget. Led product teams through regulatory approvals to product launch and beyond. Creator of award-winning, innovative omnichannel initiatives. Reputation for rapid learning of complex processes/technologies and skilled in translating data analyses into clear, crisp, and successful action plans.Specialties: Cross therapeutic area experience, Rare disease, Product Launches, Over the Counter, Direct to Consumer, Customer experience,(CX,) User experience,(UX,) Project Management, APLB & OPDP approvals. R••••••••@gmail.com

Experience

1. Director of Marketing, Us - Omnichannel Digital Media, Hcp Hcc Marketing, Launch Brand

   Luye Pharma USA Ltd.

   Aug 2025 — Present · Princeton, NJ, US

   Director of Marketing, Omnichannel Digital Media, HCP/HCC Marketing, Launch Brand, ERZOFRI® (paliperidone palmitate extended-release injectable suspension)(LAI)•Brand planning: Leads brand and digital strategy, NPP and personal digital media, media optimization, media trends, budget strategy, and finance management. •Precision Targeting: Using AI and LLM predictive models to identify targeted HCPs for specific, focused marketing efforts using Answer Engine Optimization (AEO) integrated care ecosystems. •Conducts: Market Analysis, competitive intelligence, and forecasting to inform strategy. •Management: Identifies, selects, and manages external partners and agencies supporting marketing and sales. •Cultivates: Relationships with key HCPs, health systems, and strategic partners. •Represents: Luye Pharma USA at industry events, conferences, and external engagements. •Creates: An inclusive culture to enable a high-performing sales team to deliver a focused execution and impact. Promotes ethical standards and compliance across marketing and sales teams. •Partners: With medical affairs, market access, regulatory, and clinical development to drive launch initiatives, ensuring marketing effectively translates scientific and clinical data into compelling marketing narratives for HCPs, patients, and caregivers.•Develops and executes: The go-to-market strategy responsible for integrated sales and marketing strategies driving HCP education, stakeholder engagement, and successful product uptake in the U.S. market in the product’s launch year and helps shape the longer-term strategy through lifecycle management and pipeline prioritization. •Translates: Vision into measurable outcomes and drives performance across commercial functions.

Education

• University of South Florida

  B.S. Clinical Chemistry

Skills

• Team Management
• Contract Negotiation
• Market Launch
• E-Commerce
• Team Building
• Strategic Partnerships
• Digital Marketing
• Consumer Goods Marketing
• Consultative Selling
• International Sales
• Business Planning
• Social Media
• Digital Branding
• Product Marketing
• Brand Awareness
• Cross-Functional Team Leadership
• Marketing Strategy
• New Business Development