Robin Vodenlic

About Robin Vodenlic

Agile and collaborative industrial B2B marketing communications leader with significant experience creating and implementing a broad range of deliverables across multiple channels, regions, and industries. In-depth experience developing marketing strategies that support business goals. Skilled at building and leading high-performing teams and managing complex projects that require working in a cross-functional environment.

Experience

1. Global Marketing Communications Manager

   Dover Precision Components

   Apr 2022 — Present · Houston, TX, US

   Dover Precision Components, one of 16 operating companies under Dover Corporation, delivers performance-critical solutions for rotating and reciprocating machinery through the Waukesha Bearings, Inpro/Seal, FW Murphy, Cook Compression and BPI brands.As the global communications manager, I work directly with stakeholders across business functions to develop and deliver successful strategies that raise awareness of our brands\' profiles and capabilities. I ensure the communications team is working cohesively and aligned with each business unit’s key initiatives, implementing best practices for digital and traditional marketing campaigns, and measuring results.Core responsibilities:• Work with subject matter experts, product managers, and business leaders to develop a wide mix of digital and traditional content and collateral• Write customer-focused messaging based on product/service/company differentiators• Develop Annual Operating Plan, aligning budgets, events, and campaigns with business priorities and key initiatives• Advise executive leadership on communications practices, techniques, and opportunities• Determine metrics and report the results of marketing activities to stakeholders• Design and implement the organization\'s trademark strategy and actively manage the portfolio of marks to mitigate infringement risks

Education

• University of Wisconsin-Platteville

  BA, English and Spanish

Skills

• Marketing Communications
• Internal Communications
• Corporate Communications
• Marketing Strategy
• Social Media Marketing
• Marketing
• Cross-Functional Team Leadership
• Management
• Advertising
• Crisis Communications
• B2b Marketing
• Copywriting
• Press Releases
• Webinar Development
• Trade Shows
• Public Relations
• Email Marketing
• Strategic Planning
• Event Management
• Online Marketing
• Online Advertising
• SEO
• Project Planning
• Strategy
• Communications Strategy
• Lead Generation
• Newsletters
• Strategic Communications
• Department Budgeting
• Budgets
• Copy Editing
• Account Management
• Competitive Analysis
• New Business Development
• Market Research
• Marketing Management
• Analysis
• Direct Marketing
• Brand Awareness
• Digital Marketing