Robin Vieira Brower

About Robin Vieira Brower

Professional trail runner and Marketing Director at Oiselle, a women’s performance running brand.Holding both roles is intentional. For a long time, women in sport have been expected to choose between building a career and competing at a high level. I’m interested in pushing that boundary, proving there is space for women to lead, build, and compete at the same time.My work sits at the intersection of sport, storytelling, and brand strategy. As Marketing Director, I help shape how Oiselle shows up across campaigns, athlete partnerships, community, and product storytelling, helping build a brand designed by and for women runners.Alongside this role, I’m also Co-Founder of Ampersand Studios, a creative strategy and production studio focused on bringing brand narratives to life through thoughtful campaigns, documentary storytelling, and cross-channel creative. Over the past decade, I’ve worked with teams across the outdoor, wellness, and performance spaces to build campaigns and creative systems that connect culture, community, and sport.Select campaign highlights:• Suunto International Women’s Day Campaign (2025)• Oceana x Vuori World Oceans Month Campaign (2024)• Vuori TRVL Series (8M+ reach, 2024)• The North Face “Camp” Campaign (2024)• Nike Strength Brand Launch (2023)• Hydro Flask x World Surf League (2022)• Strava x Hydro Flask (2022)

Experience

1. Director of Strategy and Brand

   Ampersand Studios

   Mar 2023 — Present · Bend, OR, US

   As Director of Strategy and Creative Operations at Ampersand Studios, I lead brand strategy, campaign development, and execution for a wide range of clients across lifestyle, wellness, and outdoor categories. Recent work includes leading strategic and creative initiatives for brands like Vuori, Smith Optics, The North Face, Nike, and OGIOMy role bridges storytelling and systems—guiding projects from brief through delivery, managing internal and freelance teams, and developing creative workflows that elevate brand narratives while ensuring operational clarity. I specialize in translating brand goals into bold, story-driven campaigns that perform across digital, social, and experiential channels.Core Focus Areas:• Strategic Campaign Development• Creative & Editorial Direction• Brand & Content Strategy• Influencer & Social Marketing• B2B & DTC Positioning• Workflow & Team Management• Creative Briefing & Client Communication• Cross-functional Execution

Education

• University of Oregon Lundquist College of Business

  Master of Science (M.S.), Sports Product Management

• University of Puget Sound

  Bachelor of Science (BS), Neuroscience, Exercise Science, Kinesiology

• Yoga Maze

  200 hr yoga teacher certification, Yoga Alliance

Skills

• Fundraising
• Training
• Research
• Microsoft Office
• Sales
• Data Analysis
• Teamwork
• Social Networking
• Community Organizing
• Management
• Team Building
• Hatha Yoga
• Teaching
• Time Management
• Yoga Instruction
• Sports
• Customer Service
• Holistic Health
• Event Management
• Proposal Writing
• Direct Sales
• Microsoft Word
• Team Leadership
• Coaching
• Social Media
• Laboratory Skills
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Public Speaking
• Event Planning
• Barista
• Travel Planning
• Keynote
• Leadership
• Grant Writing
• Organizational Leadership
• Program Management
• Exercise Prescription