Robin Strathdee

About Robin Strathdee

I’ve spent my career helping purpose-driven organizations find and connect with the communities that matter most to them. I partner with companies through every part of the strategic communications process - painting a portrait of their ideal customer, telling the stories that resonate with those audiences, and measuring the impact of each communication effort.As Director of Communications for Whole30, I helped lay the foundations of what would become a social media empire. By placing a heavy focus on community building, identifying and speaking to themes that were important to our community members, and creating an approachable balance between science and human experience, we grew our channels to more than followers in 3 years (20••••13). I also created and edited blog articles that later evolved into cornerstone program content, like the Whole30 Timeline which was inspired by the experiences of our community members and went on to become the basis of New York Times Bestseller Whole30 Day by Day.While I served as Director of Integrated Marketing Communications at Evangel University, my team of talented creatives and I supported EU executive leadership and department leaders in the development, creation, and execution of collateral to drive enrollment, department recruitment, hiring, and fundraising. We worked with an outside agency and executive leadership to facilitate a rebranding initiative, website redesign, and redesign of the university alumni magazine, and created promotional materials for the university’s first fine arts and science conference. Perhaps our most outstanding accomplishment, however, was the creation and implementation of an annual fundraising campaign that set records for both total revenue and number of first time donors. I’ve also enjoyed the opportunity to shape marketing, brand, and content strategy for a wide variety of clients during my time at Classy Llama. I’ve worked with new startups, global brands, and well-established enterprise companies, and each has presented a new and exciting set of challenges and successes. I’ve been in the trenches with a beauty startup as we fought to find market share in a crowded industry; I’ve celebrated with a global arts and crafts brand as we multiplied their email marketing revenue 10x in 2 months; and I’ve partnered with a leader in aviation manufacturing to ensure that their website engages a new generation of industry professionals. Agency work has helped me grow my ability to analyze and adapt information in diverse applications, and I’m grateful for that experience.

Experience

1. Content Marketing Manager

   VTEX

   Sep 2024 — Present · US

Education

• Missouri State University

  Bachelor of Science (B.S.), Print Journalism

  2004 — 2009

• Kent State University

  Master's Degree, Journalism and Mass Communications, Public Relations emphasis

  2014 — 2016

Skills

• Fundraising
• Social Networking
• Community Outreach
• Public Speaking
• Editing
• Event Planning
• Volunteer Management
• Nonprofits
• Social Media
• Leadership
• Event Management
• Newsletters
• Team Building
• Public Relations