Robin Stinnett
Director of Marketing & Communications
- Role
- Director of Marketing and Communications at Xcel Energy Center
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Robin Stinnett
Dynamic marketing and communications leader with extensive experience developing and executing comprehensive campaigns that drive results across B2B and B2C industries at local, regional, and national levels. I excel at seeing the big picture, identifying multiple paths forward, and making strategic decisions through a blend of critical and creative thinking. With a deep expertise in brand management, advertising strategies, digital marketing, social media, promotions & events, and sponsorships, I bring the agility to execute plans effectively while adapting to shifting market needs. Throughout my career, I have built and maintained long-standing relationships with former teams, respected colleagues, industry partners, and peers—connections that reflect my commitment to fostering a strong professional network and driving meaningful impact.
Experience
Director of Marketing and Communications
Sep 2023 — Present · St Paul, MN, US
Leading a marketing team for Xcel Energy Center, RiverCentre, and Roy Wilkins Auditorium to help drive awareness for all events across venues, to continue to be the top choice for partners, promoters, event producers, conventions, and the public.• Upheld a service-first approach for the marketing with internal and external stakeholders for all marketing work to result in events that have a metro, regional, and national appeal. • Led the daily work of the marketing team including media buying, promotional implementation, social media strategy, email marketing, PR, creative support, artist gifting, and back-of-house VIP experiences.• Uphold each venue brand standards across the facilities, website, social, collateral, and signage.• Crisis communication lead, manage PR, and serve as the facility spokesperson when needed.• Created an ongoing strategy to highlight and promote sustainability efforts across the campus.
Education
University of St. Thomas
Executive Education , Certified Digital Marketing Professional
2018 — 2018
University of St. Thomas
Executive Education, Data Driven Marketing
2018 — 2018
Concordia College
B.A, Business Administration & Mass Communication
1989 — 1993
Carlson Executive Education, University of Minnesota
Strategic Marketing Program
2004 — 2004
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