Shannon Robinson

About Shannon Robinson

I’m a digital marketing and operations leader with 20+ years of experience helping B2B…

Experience

1. Digital Marketing & Operations Manager

   Goldstar

   Oct 2022 — Present

   Lead, manage and mentor a remote team of subject matter experts in the digital marketing space; with areas of focus: email marketing, website & analytics, and digital UX/UI design.Oversee company websites and work with UX/UI teams to optimize landing pages, email templates, web forms, and other digital channels to enhance user experience and increase conversion.Create and manage a strategic data management framework to ensure accurate audience segmentation of the entire CRM database; including lead scoring, list assignment, engagement triggers and website activity monitoring.Manage CRM database quality and accuracy; removal of unqualified or undesirable accounts.Oversee concept, design, build and optimization of marketing automation workflows for top, middle and bottom of funnel scenarios. Flow charting, tracking and analysis of customer journeys and touch-point strategies.Manage and monitor the effectiveness of content, including weekly and seasonal marketing campaigns, through the creation and use of Google Analytics and Looker Design Studio dashboards.Collaborate with the marketing team to set clear KPIs and establish a concise workflow for identifying, tagging and tracking of all campaign assets for accurate reporting and analytics.Work closely with cross-functional teams (ie. Sales, Marketing, Customer Service, etc) to ensure best data practices and accurate data inputs.Supervise external vendors and related contracts supporting digital marketing activities; insure uptime, quality and timely ticket responsiveness.

Skills

• Social Media Marketing
• Brand Management
• Content Managed Websites
• Landing Page Optimization
• Analysis Reports
• User Experience
• Email Marketing
• SEO
• Google Data Studio
• Social Networking
• Training
• Brightedge
• Omniture
• Photography
• Twitter
• Web Interface Design
• Searchlight
• Content Marketing
• Marketing Communications
• Wordpress
• Online Marketing
• Paid Search Strategy
• Web Analytics
• Project Management
• Demand Generation
• Google+
• Social Media Strategist
• Microsoft Excel
• Social Media
• Digital Marketing
• Google Analytics
• Powerpoint
• Paid Search Campaigns
• Web Marketing
• Keyword Research
• Facebook
• Sem
• Pinterest
• Market Research
• Online Advertising